The philosophy at DefensiveDriving.com is to provide the most educational, highest quality products in the industry, and to support those products with exceptional customer service. The company achieves this by working with outside consultants, conducting focus groups with potential customers, and implementing best practices from the top call centers in the country. The company operates 24-hour in-house call and fulfillment centers that are staffed by highly trained customer support representatives and licensed defensive driving instructors.

In 2004, the company's dedication to excellence was recognized when the new Wheels in Motion™ video course was awarded a Silver Plaque at the International Communications Film & Video Awards (part of the Chicago International Film Festival)